No matter for how long you are doing your business, till your website dwell at the top of the search engine you are getting traffic and thus your business exist. Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website. It provides your digital presence and insightful solutions for businesses to harness the customer reach through information & innovation and increase their returns. Basically, SEO lavishes attention, generating the highest performance by giving it the right emphasis and focus in your marketing arsenal.
Why Should You Care About SEO?
Lots and lots of people search for things. That traffic can be extremely powerful for a business not only because there is a lot of traffic, but because there is a lot of very specific, high-intent traffic meaning they are standing up and saying that they want to buy something you offer. People are searching for any manner of things directly related to your business. Beyond that, your prospects are also searching for all kinds of things that are only loosely related to your business. These represent even more opportunities to connect with those folks and help answer their questions, solve their problems, and become a trusted resource for them.
Types of SEO:
There are various types of SEO techniques adopted by marketers all over the world as an attempt to mark their online presence. However, the major types of SEO that can be used to classify the SEO practices undertaken by the marketers include On- Page and Off- page SEO.
On-Page SEO refers to how well your website’s content is presented to search engines. On page optimization involves ensuring whether a particular webpage is structured in a manner so that it gets found by the search engines for given keywords and key phrases.
The biggest factors included in On-Page SEO: Page title, Headings, URL structures, ALT text for images, Page loading speed, Page Content, Internal linking etc.
Off-Page SEO refers to your website’s overall “authority” on the web determined by what other websites say about your site. Off-page optimization is a long-term process and takes time to improve. Simply, off page is all about your online reputation. Off page optimization includes acquiring backlinks to your page from the authority sites in your niche. Backlinks are the currency of any off-page strategy. And, unlike on-page optimization, off-page optimization efforts are not apparently visible on the webpage itself; it does the background work for a better search result.
The biggest off-page SEO factor is the number and quality of backlinks to your website.
What we can offer you:
If you think your business needs the digital presence and bring traffic, we are here to help you. We claimed to be the best full fledged certified digital marketing experts, who know what the best for your business is. Our cutting-edge, targeted solutions will help you attract the right customers, convert leads and grow your business. We can write your copy, build your links, get you press coverage, run your PPC campaign, build and design your website, optimize your site for powerful keywords, and whatever else it takes to increase your revenue. We are constantly researching and developing new and better ways to optimize your site.