Amazon is the biggest retail website in the world and due to their success in organic traffic; some even refer to Amazon as the 2nd biggest search engine in the world. It is one of the best places to do online shopping. And for many of those people, Amazon is the only place they buy products online.
Amazon currently ranks as the 5th largest website, which means that it’s competing with some of the biggest online giants such as Facebook, Google, and more. Meanwhile, when it comes to e-commerce, Amazon is ranked #1 in the world. If you sell products only on your website, then many online shoppers might not even know you exist. In fact, so many people buy on Amazon (more than 300 million customer accounts) that they’ve created their own search engine that’s catered to the interests and behavior of Amazon shoppers. When looking at amazon‘s web traffic, the first thing we notice is the sheer amount of traffic the website rakes in.
How AMAZON’S Search Engine Works
Outside of branded search, Amazon gets a ton of traffic from a wide variety of product searches. The algorithm takes different things into account when deciding how to rank your products in onsite search results. Bullet points, product availability and sales history all have positive impacts on search placement, for example, unlike in Google rankings. Optimizing your Amazon product listing does more than just help them rank well for internal searches.
Because Google often serves up Amazon listings before other search results, you could be missing out on a huge number of sales if your Amazon product pages aren’t properly optimized.
How Can We Help You
Our specialist team can analyze the competitive landscape for your products, help you set up your own Amazon.com store, and optimize it to increase your visibility and rankings. Our dedicated team will also explore paid opportunities to boost your online sales, provide consulting to help you get more positive reviews, and provide regular, detailed sales reports.